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By Glenn Ebersole What ingredients make an effective ad that produces higher yields? After thinking about this, I thought of thirteen (a bakers dozen for the non-bakers in the audience) essential ingredients for an effective high yielding ad. Here are the thirteen ingredients. 1. Determine the objective or desired outcome for the ad. 2. Always seek the name, email address, postal address and telephone number for responses to the ad. 3. Develop a compelling headline for the ad. 4. Present at least two of your competitive advantages in the ad. 5. Use the word FREE in the ad. It is the most powerful word in marketing. 6. Use a photo of a real person in the ad. Studies have shown a higher response to ads with close up photos that show the eyes of real people. 7. Refer to frustration and/or pain in the ad that will be reduced, relieved or removed by what you are advertising. 8. Present the benefits, rather than the features of the product or service being advertised in the ad. 9. Provide a risk free offer in the ad. 10. Present a specific call to action in the ad. 11. Make it very easy and simple to respond to the ad (e.g. phone call or visit a web site). 12. Create a sense of urgency to respond by including a real or artificial deadline in the ad. 13. Include a tracking process to measure the effective yield of the ad. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 250 articles on business. What recipe have you been using for your ads? To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com Article Source: http://EzineArticles.com/?expert=Glenn_Ebersole http://EzineArticles.com/?A-Good-Recipe-For-An-Ad-to-Produce-Higher-Yields?-A-Bakers-Dozen-Ingredients-For-Effective-Ads!&id=503191 car dealerships in atlanta georgia with no credit check baton rouge bad credit used car loan advance anaheim cash loan money tree loans